The Mood
Issue 001 — a preview of the night
The Room \ 7:12PM
The Table
The Talk
Live Set \ 10:30PM
The PourFIRST\FRIDAYFRI \ 09.04.26
One night a month for the people who make things — cinematographers, musicians, designers, artists, and everyone between titles. Screenings, live sets, new work, good company. Live from MUD\WTR :gather, Santa Monica.
First Friday exists for the work. One room, once a month, where the city’s makers screen the cut, play the set, hang the print, and refuel their creative spark till the next one.
Tight by design. Ninety minutes of work, thirty of company, one hard out.
DOORS CLOSE 7:45PM — SHARPThe room fills. The spread is out.
Opening remarks and the intention for the night.
A twenty-minute sit-down with a working creative.
How the work runs, and who’s up.
Up to twelve works. Five minutes each, two between.
Thirty minutes of open floor. Find your next collaborator.
Lights up. See you next month.
The company you keep shapes the work you make. Cinematographers, producers, designers, artists. One room, zero lanyards.
Every Issue 02Members submit. Up to twelve works make the night. Five minutes on the big screen, in front of people who get it.
Members Only 03Every issue opens with a sit-down. One working creative, twenty minutes, real process talk.
7:35PM 04Every member, listed. Your discipline, your portfolio, and what to hire or build with you on.
Members Only 05Every night is livestreamed, recorded, and published post-event for anyone to screen back.
Public 06All work is digitally archived and shared for others to see, with the artist’s permission.
Post-Issue 07An open chat for everyone circling the night, and a private WhatsApp chat for members.
24/7 08Healthy food and drinks included. Think fruit, veggies, and cheese with light refreshments.
Every IssueThe Room \ 7:12PMThe TableThe TalkLive Set \ 10:30PMThe PourEvery issue is published for everyone. The room is for members.
After every night, the issue goes out. No membership required.
Everything public, plus the room itself. Capped at 120.
$12/MO · INTRO RATE · LOCKED FOR LIFE
$24/mo after September 4th. Join now, keep the intro rate forever.
Anyone can apply. Membership is capped at 120. That’s the room’s honest capacity, with space left for guests. Lock in $12 a month for life when you join before September 4th, and get in before we’re full.
Capped at 120 members · ID required at door
Because rooms are shaped by who’s in them. We’re building an intentional group of people serious about the work. Keeping the night personal means knowing who’s coming through the door.
Membership lets us make real introductions, program for the people actually in the room, keep communication tight, and keep the night safe. It’s not a velvet rope. It’s quality control.
Anyone can apply. Two tracks: as an attendee, or as a creator with work to show. Either way, it starts with the form below. Who you are, what you make, two minutes.
Submissions are open to members and due 72 hours before doors. By submitting, you confirm you’ll be in the room to present your work if it’s selected. Up to twelve works make each issue. Five minutes on screen, with a two-minute changeover between.
Every submission is carefully vetted by our advisory panel. Entrepreneurs, artists, and creators with more than thirty years of creative experience behind them.
Everything. Music, video, live performance, static art, paintings, brand work, and whatever we haven’t thought of yet.
For static pieces, we recommend a short video that shows the work up close. A phone is fine. Bring the physical piece with you on the night.
Nothing without your say-so. Approve it, and your piece joins the public archive. Work that screens on stage gets featured on our socials. The full night is livestreamed, recorded, and published post-event for everyone.
Every First Friday, with capacity held for you. Submission rights. Your listing in the member directory. The private members’ WhatsApp community. 10% off all food and drink at MUD\WTR :gather. And two first-timer guest passes each night.
$12 a month, the introductory rate. Join before September 4th and it locks in for life. After that, membership is $24 a month.
120 members. That’s what the room holds comfortably, with space left for guests. When we’re full, we’re full.
Two guest passes on your name each night, for first-timers only. Guest spots are how new people find the room.
Through Luma. One RSVP for you, and one for each guest, every time.
Doors at 6:30. Showcase at 7:30. Doors close at 7:45, sharp. After that, you’re watching the stream. Check in with your ID.
Apply to be inspired, or be the inspiration. Short 60-second application.
We review every submission. Until you hear from us, just keep making cool sh*t.
Attendees are approved daily. Presenters are notified 24 hours before the show, and every presenter is automatically admitted as an attendee.
$12/mo intro rate · Locks in for life